The 90-Day Grand Opening Playbook (That Most Franchises Get Wrong)
You get one shot at a grand opening. Most franchises blow it. They throw money at Facebook ads, send out some postcards, maybe put up a banner. Then wonder why traffic drops off after week two. Here’s what actually works. The Problem with Most Grand Openings They treat the opening like an event instead of a campaign. An event is one day. A campaign is 90 days of strategic momentum-building that turns curious first-timers into loyal regulars. ...